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Rapper Nas has broken his tradition of sidestepping brand partnerships and inked a one-year partnership with athletic apparel company Fila, Billboard can reveal.
Fila will offer reciprocal financial support for Nas’ print and TV ad campaign as well as his upcoming tour in support of his untitled album, due July 15 via Def Jam. In return, [...]

Ludacris didn’t take MTV’s recent “Hottest MCs In the Game” list to seriously. He recently told them “I’m top five, dead or alive, and MTV, y’all must be out your muthf—ing mind. That’s the statement I’m trying to make.” With his new album, Theater Of The Mind hitting stores this fall, Luda is working hard [...]